The original Pira shelf designed in 1954 was as contradictory as the man who conceived it. Olle Pira (1927-2018) was a traditional master cabinet-maker who crafted cherry, maple and matured oak with age-old skills. Yet he won a place at the renowned Konstfack school of art, craft and design, the birthplace of concepts ahead of their times. And became the first Swede to win a gold medal at the Triennale in Milan in 1952.
Read moreIt’s the 2020’s, technology and materials have evolved but also people’s habits and needs. Architect Anna von Schewen and industrial designer Björn Dahlström took on the challenge to let the Pira respond. In all senses. Pira G2 is a metallic work of art that creates a centre-piece wherever it stands. Yet each shelf carries up to 50 kg, thanks to its sheet-steel construction with an integral ridge. Or indeed, 350 kg in each section. Enough for life’s treasures. Or necessities. Or both. Pira G2 is the sum of many parts. An interlocked series of joints, poles, flats and triangles, each no longer than a metre yet extendable to reach most ceilings from all floors. With machined tolerances down to 0.02mm, yet all as rugged as the machines that cut them.
Architect and designer Anna von Schewen is considered one of Swedens most progressive and experimental designers. She has, together with her companion Björn Dahlström, designed several products for String Furniture.