Log
Naoto Fukasawa’s innovative designs of familiar objects are based on his close observations of how we use things in our everyday lives.
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Technical details
- Width
- 50 cm
- Depth
- 40 cm
- Height
- 49 cm
- Material
- Laminated oak veneer.
“The simpler things seem, the more complex they must have been to design.” Naoto Fukasawa’s innovative designs of familiar objects are based on his close observations of how we use things in our everyday lives. His focus on stripped simplicity and good functionality has made him the most influential Japanese designer of our time.
Naoto Fukasawa
The simpler things seem, the more complex they must have been to design. Naoto Fukasawa’s innovative designs of familiar objects are based on his close observations of how we use things in our everyday lives. Rather than focusing on the objects in isolation, he considers how they relate to their surroundings. These reinventions of everyday objects have made him the most influential Japanese product designer, a true “designer’s designer”, admired by colleagues all over the world.
Born in 1956 in the Yamanashi prefecture, Japan, Fukasawa graduated in Product Design at the Tama Art University. After working at IDEO in the USA for seven years, Fukasawa was then appointed director of IDEO Japan. In 2003, he founded the Naoto Fukasawa Design studio. Representative works include the wallmounted CD player for MUJI, mobile phones and his own ±0 brand of household electrical appliances. And, of course, the poetic Swedese bench and stool Log, totally unique.
Professor Fukasawa has won some 50 awards and is author of the important book “An Outline of Design”.
Brand description
Many modernist architects were universal designers with not only a clear understanding of designing houses, but also the interior, the furniture and almost the clothes the owners might wear. Swedese's founder, Yngve Ekström, was no exception. Together with names including Alvar Aalto, Bruno Mathsson, Arne Jacobsen and Poul Kjaerholm, Yngve Ekström was at the core of a generation of designers who made the concept "Scandinavian Modern" famous all over the world. With a keen eye, he designed Swedese's furniture, he designed together with L + M Architects also the head office building, logo, catalogues and personalised Christmas cards including their own poems. And so on.
The most well known design of Yngve Ekström's extensive portfolio is the Lamino armchair from 1956, which is still manufactured and sold all over the world. In 1999 the Lamino was voted the Twentieth Century's Best Swedish Furniture Design by the Swedish interior design magazine Sköna Hem.
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